When Sweden’s new national arena was to be built in Solna, wec360° got the prestige mission to visualize the arena in 3D.
Sweden’s new national arena was a well-known project throughout the construction period, and currently one of Northern Europe’s largest individual construction projects. In order to meet the press’s need for pictures and information, and partly their own marketing information needs, an innovative way to showcase the new super arena was sought.
In competition with some of the largest advertising agencies in the Nordic region, the new wec360° started the task of visualizing the entire arena. Our work with Friends Arena was a comprehensive approach for all channels, ranging from stills to movies and 360° tours. We created a comprehensive platform of visualization materials used still today.
Multi Function Arena
After the opening of Friends Arena, we still have our collaboration and delivered visualization material, including in order to present how the arena can be used in a variety of ways, to a wide variety of events.
Our pictures of Friends Arena are used diligently in many of the contexts where the arena is an important player.
Together with wec360°, Swedish pop star Petra Marklund released an exclusive video to “Förlorad Värld” (“Lost World”) using an interactive 360° world. Backdrop for production was Friends Arena.