GDSNY 1245 Broadway

In the middle of Manhattan, renowned architect and developer firm GDSNY is building a new class A office building. wec360° are creating an immersive and intriguing presentation for the project, based on Virtual Reality, Augmented Reality, film and much more.

“In order to preview the exciting design of our boutique class A office development at 1245 Broadway, we have been working with wec360°s technology, including Augmented Reality and Virtual Reality. Exceeding our expectations for visualization, our Broadway project has come to life years before it is completed.

The technology is strengthening our ability to showcase spaces to our potential tenants and provide a realistic insight into our vision of delivering exceptional working environments to New York.”

/ Michael Kirchmann
CEO of GDSNY

AUGMENTED REALITY

To create a complete understanding of how the new office building fits into its surroundings, we build an Augmented Reality model for it. It allows anyone to put the entire project, and actually a large part of Manhattan as well, on the table right in front of you, using nothing but your smartphone.

To try it, follow the instructions below:

1. Scan the QR-code and download the AR-app (or, if you’re on a phone or tablet, use this link)

2. Scan the QR-code again, when promted inside the app

3. Project the model on a flat surface

4. Explore a big part of Manhattan right in front of you

See the interiors in Virtual Reality

For the project, we have created a walk-through based on 360° views and Virtual Reality. Years before the offices are completed, people can now stroll around the office spaces and enjoy their atmosphere, feel and view.

Try it out!

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